Anyone who walks around Norfolk, visit stores or even your local library, you can see that the tattoo culture is thriving, especially among women. In fact in 2012, was the first year in which more women were tattooed then men. Once Norfolk was the reputed tattoo capital of the nation, and to some the World. In the 1930s and ’40s, Norfolk’s East Main Street was world famous for its tattoo parlors, taverns and burlesque palaces. Sailors from around the world use to come to Norfolk and crowd East Main Street to get a tattoo from world famous August “Cap” Coleman one of the God Fathers of tattooing.
Tattoos became especially widespread during World War II, when the Navy’s ranks reached 3 million. Tattoos and sailors became linked, but often the sailors got drunk to work up their courage to get a tattoo, so the ports where the tattoo parlors were located came to be seen as mighty seedy places. In Norfolk in 1945, there were about a dozen parlors to choose from, and word began to spread that if you needed an eagle or “USN” on your arm, Norfolk was the place to get it. And there were many famous Tattoo artists that did their practice here, but did you know that there was a famous lady tattooist who became famous here and is also buried in Norfolk’s Forest lawn Cemetery?
Here name was Lenora Platt Blair, but you will find for tattooing and carnival work she went by her maiden name. She was born in Pittsburg, PA in 1883. I was approached by my friend David Stevens last week if I ever heard of her. Which I have to admit that I did not, and that is a shame really. She led an interesting life, but not much is known about her life, expect she was a pioneer in tattooing. Not much is known about her early life, expect that around 1912 she got her first tattoo and also began to tattoo people as well. What we do know is that early in her life she traveled with carnivals all over the country and sometimes in dime museums. Life in Carnivals was rough and the pay was next to nothing.
During World War I she was a part of Sheesley Traveling Carnival who decided to set up here in Norfolk to ride out the cold winter months. This was the perfect opportunity for Lenora, Norfolk was in process of reinventing itself as the Tattoo Capital of North America. She opened a shop in Newport News on Washington Avenue. The name of the shop is unknown for now, she should be in Newport News City Directory, but that is for an article in the future. Since she was woman and next to the naval base in Newport News men flocked her store for tattoos, and many just came to see a woman tattoo which was for the time very taboo.
Some blogs have reported that in January 1918, a Sgt. Hill told the police that Lenora was a spy for the Germans. Having no evidence the charges against her were dismissed. Today, I have found no evidence that this even took place. I will have to look through all the Newport News Newspapers in January 1918 to see if this is even true, I will keep everyone informed if I find anything.
For some reason after World War I came to an end she decided to travel with carnivals in the summer and during the winter months tattooing in Hampton Roads. Carnivals were probably the best way for a woman at the time to advertise her particular skills. Eventually she opened a shop on East Main Street with some of the best talents in the country. In a 1919 Billboard Ad, Lenora was employing two other ladies at her store, because business was booming. She was one of the first lady tattooist in the world. A year later her competitors were advertising for women artists to join them so they could compete against her.
She was married five times, none of her husbands were in the tattooing world, and none of her marriages lasted very long. No one knows for certain why they did not work out. No doubt long hours at the shop and sometimes traveling with carnivals had played a big part in it. She had no children and retired in the 1930’s due to an illness. She died on October 28, 1960 at the age of 77. She is buried at Forest lawn at Northeast Center II, Block T, Space 5 in an unmarked grave. Having no children or a spouse and not being from Norfolk, there was no one here to place a stone on her plot. She was a remarkable woman who had to face discrimination and sexism in a field that was heavily dominated by men. Not only did she excel at it, she did better than her male competition did here in Norfolk. I been told that there is a movement in the Norfolk tattoo community to get a stone placed on her plot. She was a pioneer and she deserves to be remembered.